Today I turn 6 in BBDO

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I consider it a feat.  In an industry known for people jumping from one agency to another within an average of two years, six years is quite remarkable I think.  Especially if it’s your first job.

I entered advertising last July 5, 2004 with no clue what the difference was between a marketing and communication objective.  I didn’t know FA stood for Final Art and not Flight Attendant. :P  I didn’t know what a compre was.  I didn’t know what BBDO meant.  I didn’t even know an agency called BBDO existed back in college.

And six years ago, David Guerrero didn’t even know who I was.  He’d finally get to know I worked for him six months later. :D

That all seems so long ago.

I spent the first two years of my career just doing and learning everything…in silence.  That’s why you can’t blame people for not knowing me because I was soooo quiet especially for an Accounts person.  Still, I like to look back on everything I was able to experience throughout the years.

Let me see…

Mountain Dew “Fan” TVC shoot in 2005. Tin and Brandie are now our ECDs

The latest I’ve gone home for overtime was overnight.  I went home the next day.

Just some photos of my OT nights, one wearing the crown (courtesy of Aldous)

I’ve handled numerous accounts, local, regional, even pro-bono.

With the kids of Childhope Asia Philippines

I was seconded to Client-side for three months.  Drove me crazy but it’s not an opportunity that comes to every Accounts person. Well, what doesn’t kill you only makes you stronger, right?

May 7 – August 7, 2007

I’ve gotten drunk at least once during an office party.  The most memorable one was the 2005 Christmas party because that was the first time I had gotten drunk in my life.  And I guess it all started then…

I’ve been a talent several times.  Most of the time you either see parts of me, or you don’t even know it’s me until I point out a blurred person in the background and say, “That’s me!”

Visa Outdoor “All It Takes” 2005/ Marie Claire Reproductive Health Bill 2008

Anchor “Ready” 2009

I’m an Account Director now.  I know what FA means.  I guess you could say that I was a compre when I started out as Account Manager.  I don’t want to say I’m in the FA stages of my job already because there’s still so much to learn.  I know that.  That’s why I’m here. :)

And of course, I have worked with some of the best people, if not the best, in this industry.  I’m lucky.  So there.  Whether I go on 7 years or not next year, we don’t really know.  But what I can say is that it’s been an overall great experience because of all the people I’ve met and worked with and just everything I have learned along the way.


Overall rating for 6 years: Time Well Spent.

I’ve mentioned this before to some people.  I guess why I find it always better to stay is, when you’ve experienced a certain standard, how can you opt for anything less?

P.S. And to those who are curious, BBDO stands for Barton, Batten, Durstine and Osborne

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7 comments

  1. Lloyd says:

    Cheers to you, Lynne! 6 years, and counting! :)
    10-year plan, ok? 10-year plan… (wink, wink)

  2. sanu says:

    Cheers Lovely One!
    It’s a pleasure being your workmate at BBDO and at Visa too! :)

  3. Carol Ong says:

    Lynne, congrats!
    Do you remember you were my test subject when the shoot make up artist was teaching me how to do make up? One side yung make up artist. Another side ako. hahahaha! Naalala mo?

    I promised you I’ll prioritize you on your next project, kahit gaano man ako kabusy. hahaha. Di ba kamukha mo si Iya someone pag namake-up-an. (at least yung 1/2 side) Dyosa!

    • lynneenroute says:

      Thanks Carol! Yes, naaalala ko yon! That was the One-a-day shoot and you were trying to learn smoky eye make-up. Iya? Naku, masyado na talaga ako kamukha ah. Hahaha. Take care!

  4. […] 6TH YEAR: 6 years is just a lot of years when you think of it, especially in this […]

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