Wilson’s Shoes – The Shoe Secret of Philippine Celebrities

Categories: Anything Goes;

Funny that it is a guy writing about shoes, most specifically girl’s shoes. But anything of great custom-made craftsmanship is worth sharing. This was a tip given by a friend who recommended great suppliers for weddings.

Wilson's Custom Made Shoes Detroit Street Cubao Quezon City Philippines-9800


Back in the olden days, shoe-making was considered an art trusted to highly skilled and esteemed individuals, much like locksmiths. However, modern world technology and commercialization has reduced it to a heartless retail practice. Good thing some still keep the art alive, much like how L.O.M. Key Specialists of the Ortigas family keeps key-making as a sacred practice.

This is one secret that should be shared, just because it’s hard to come by world-class shoes made specifically for your feet without shelling out top cash. And it is located in Detroit.

Detroit Street, Cubao, to be exact.

Wilson's Custom Made Shoes Detroit Street Cubao Quezon City Philippines-9784

Wilson’s Shoes sits just a few blocks away from noisy EDSA, ironically becoming very quiet in Detroit Street, Cubao. You might even miss the place if not for the little shoe icon that seems show how long they have been in the business. And if they are still around, you know they know what they are doing.

Just enter the gate with no need to ring the doorbell, veer to the right into the tinted glass door.

Wilson's Custom Made Shoes Detroit Street Cubao Quezon City Philippines-9792

Inside, you are greeted by a no-frills shelf of sample shoes and a spartan looking office filled with cut leather, stacks of magazines, and old seats. None of that glitzy dazzles of high end shoe shops that can distract you into thinking that beautiful shoes does not equate to comfort. Wilson’s Shoes disagrees. If it was to be made just for you, it better be beautiful AND comfortable, even if it is a 6 inch stiletto.

Wilson’s Shoes pretty much knows what shoes are all about. The wisdom they pass on is that each and every foot is distinct like a fingerprint (yes, apparently our feet are not identical to each other), so each shoe to be made is very much tailored for a specific foot.

Wilson's Custom Made Shoes Detroit Street Cubao Quezon City Philippines-9787Wilson's Custom Made Shoes Detroit Street Cubao Quezon City Philippines-9794

Apparently this place seems to be the secret of celebrities and the rich people of society. Weddings of prominent business families whose names you see in the Business Section of the papers everyday apparently go here to have bridal and entourage shoes made. And actors and actresses spanning generations have their pumps, boots, wedges, and what-nots custom-made or repaired here. Their pictures are all over the walls.

Click the image and see if you find familiar faces from television:

Wilson's Custom Made Shoes Detroit Street Cubao Quezon City Philippines-9806

Wilson's Custom Made Shoes Detroit Street Cubao Quezon City Philippines-9809

Wilson's Custom Made Shoes Detroit Street Cubao Quezon City Philippines-9808


Wilson's Custom Made Shoes Detroit Street Cubao Quezon City Philippines-9813


Wilson's Custom Made Shoes Detroit Street Cubao Quezon City Philippines-9807

Who are these guys?


The beauty of having custom made shoes is that you can get design inspirations from different references, and combine them into a shoe that fits you from heel to toe. Example: There may be these pumps that are just too high and not in the color you want. They can make it for you, and have it in whatever material and color you like.

Think of it as a personal statement.

The price is very great, too, considering that it is custom-made. The average range of shoes here is about PHP 4,000.00 to PHP 6,000.00, depending on the material and accessories in the shoes. It can go higher depending on other considerations. Some designer shoes found in retail outlets can go as high as PHP 20,000.00 and still feel bad when you wear them.

It takes about 1-2 weeks to complete the shoes, depending on the complexity. In case adjustments are needed, they can re-mold the shoes to your feet while you wait.

The best thing about this? They keep your mold in case you come back and have another pair made. And after seeing how their shoes are made and feel when you walk, you will want to have more made.

Wilson's Custom Made Shoes Detroit Street Cubao Quezon City Philippines-9793Wilson's Custom Made Shoes Detroit Street Cubao Quezon City Philippines-9811

Personally, it is about time that coolness is redefined from getting the latest fashion trends and go back to the very thought that something was custom-made in a design and fit just for you.

Related posts:

View Larger Map

Wilson’s Shoes is located at 46-48 Detroit Street, Cubao, Quezon City.

Tel Nos. +632-726-6951 or +632-584-2090

or +63918-908-1620

Look for Alex Lim


Easiest will be through EDSA. Head northbound and make a U-Turn under the Kamuning flyover. Then keep to your right. turn right to New York Street. then turn right to Detroit Street. Wilson’s shoes will be on your left.

Know of any other shoe makers? Tried any of Wilson’s shoes? Postup your comments in the Facebook Comments section below.

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  1. I want to go and bring my mom!!! 🙂 Thanks for this. 🙂

  2. […] culture and pride of the Filipino. What with the appreciation of craftsmanship like that of Wilson’s Shoes in Cubao, and then the creation of Katipunan Craft’s Indio Pale Ale for the growing market of the […]

  3. don says:

    hi do you have any idea if they offer classes on shoe making?

  4. […] experience reminds me of a very beautiful pair of shoes that look so shiny from the window.  I take note of it and just move on.  However, if I see it in […]

  5. ZMIC Zapatos Mktg. Int'l. Corp. says:


    Good Day!

    I’m Louieneil Resurreccion, Sales Associates Of ZMIC. I Would Like To Ask If When & Where Is The Scheduled Sampling Of Shoes For Future/Possible Suppliers.

    We Do Develop Shoes For Our Valued Clients And We Are Interested To Be One Of Your Supplier.

    Please Feel Free To Contact Me For Other Further Questions And Company Details.

    In Anticipation Of Your Favorable Response.
    Thank You Very Much.

    • lynne says:

      Hi Louiene. Please try to get in touch with Wilson Shoes directly through the numbers provided. Unfortunately, this is not their official site. Thank you.

  6. JEN ESBER says:

    Good afternoon Mam/Sir, this is Jen Esber of TV Operations, ABS-CBN. I would like to ask if you are interested to sponsor our programs and be advertised. Please feel free to contact me at 415-2272 local 4929 or 0906357-3683. Thank you.

    • lynne says:

      Hi Jen,

      You might be tying to get in touch with Wilson’s Shoes. This isn’t their official site. As a blog site, we are also not looking into any sponsorships or ads at the moment.

      En Route

  7. […] man was recently referred to like how you pass on a family secret. Like passionate locksmiths or shoemakers that customizes for celebrities, such crafts have to be reveled in the onslaught of instant gratification brought about by the […]

  8. Arjay Ebuenga says:

    I just want to ask how much would it take for you to make a pair of knee-high black boots size 44 or 29 centimeters ( I am a man by the way and will use the boots for my drag performances. I can also show you a picture of it through email. thanks

  9. Loniza says:

    Hi there, my name is Loniza i would like to talk to you about supplying custome made shoes for my boutique, please contact me on my Facebook messager, Facebook page name is Loniza Burns

    • lynne says:

      Hi Loniza. Thanks for getting in touch. Unfortunately, we are not an official site for Wilson’s Shoes. Please try to get in touch with them directly instead. Thank you!

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