Most of us know truffles as either the oil used to give an exquisite flavor on French or Italian dishes (like Italian truffle oil pizza), or as a chocolate truffle dessert that normally has a rich, rounded taste variation of chocolate.
But the real truffle is actually this rare fungus that grows near the trees of France and Italy, and the traditional way of digging for them is to use pigs or trained dogs to sniff them out. These will always have a more authentic taste than truffle oil and is one of the most expensive culinary ingredients. As a matter of fact, one auction for a 1.5kilogram sized truffle reached around US$ 330,000.00 paid by the legendary Macau casino operator Stanley Ho.
Such is the rarity of this ingredient sometimes called “the diamond of the kitchen”, that experiences that seem to emulate the finding of such treasures generates excitement.
So when En Route was one of the privileged few to witness the launch of Trufflefinder, how adequate that even looking for its launch venue was something worth narrating in pictures.
Who knew that this dark, wet alley would open up into this:
This is the Edifice Studios in Pasong Tamo Extension, home to some of the great creative minds of the advertising industry, and individuals with a keen eye on photography, artwork, and digital magic. And just above, is another exclusive and private, Speakeasy-style bar in Metro Manila: The Brew Bar.
This intimate and reserved setting was the stage for the launching of Trufflefinder.
Like its namesake, Trufflefinder will be the collective source of some of the best products and experiences for the more discerning customers, and be able to tap this exclusive community to expand its list so that this self-made ecosystem can benefit from such experiences.
The target market will be quite small, just like how things that are exclusive are supposed to be. And their aim is to be like the concierge for these discerning few, so that all that needs to be worried is living out those exquisite moments.
Trufflefinder is a joint creation of IGNITE Marketing, which handles the actual finding of those little “truffle” experiences, and Collab Manila, which provides the platform to get members to congregate and see these for themselves.
It is not a group buying site where a random product or place will be sold at a discount to a group. It will still be discounted, although it still does not come cheap. But then again, neither do life’s most exclusive experiences.
Examples would be overnight stays at private islands(similar in exclusivity as Sumilon Island of Cebu or Arena Island of Narra, Palawan), or a luxurious island boat hopping. They also will have state-of the art beauty and wellness packages, as well as dream wedding or event caterings.
All of the above non-watermarked images are courtesy of trufflefinder.com
Such setups and samples were present like the sample table arrangements and catering services for Spanish tapas and paellas and Japanese sushi fused with Filipino influences from Manila Maki. The peculiarity for overall detail for floral and table setups to complement proper ingredients for food preparation is what it means to merge experiences.
The strawberry panna cotta in particular is delectable in such small portions, yet strangely makes you gravitate to get another shot, just to again savor that sweet, yet momentary, fulfillment.
And with this, a new means of gaining life’s most delicious moments is up, but this time backed by the very people who have experienced this and are willing to share such exclusivity for those who will crave for it.
So with the launch of this new campaign to provide the finest things in life to a select few, where does that leave you? It will lead you to check them out to see for yourself what Trufflefinder may tempt you to savor.
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