En Route
Of travel, food and people – the road to learning

It’s Definitely More Fun in the Philippines!

Categories: Anything Goes
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We are strong supporters of the new campaign of The Department of Tourism.  It’s young and it’s fun.  It’s definitely now.  Even the initial approach at tapping social media deserves a lot of applause.  And of course, much credit is also due to BBDO Guerrero | Proximity Philippines for the concept as well as all the Pinoys who rallied behind this slogan and brought it to life with participation.

Now, all the social network feeds have been flooded by user-generated images conveying the whats and whys of “It’s More Fun in the Philippines.”

And being lovers of travel, us at En Route also took our turn in this meme-making frenzy.

Hanging out. More fun in the Philippines

Sliding down the Loboc Zipline in Bohol (Read En Route articles about Bohol here)

Board Meetings. More fun in the Philippines.

Catching waves in La Union (Surfing life got you? Check out these spots)

History Lessons. More fun in the Philippines

 Re-visiting history in Corregidor Island (This jolly guy was actually part of our Corregidor Adventure Tour here)

Dining Out More Fun in the Philippines-2065

Viewing deck in Casa Filomena in Panglao Island, Bohol

(Make this part of your Bohol itinerary. Read more here)

Seeing Red More Fun in the Philippines

Strawberries from the Strawberry Farm in La Trinidad, Benguet (Click here to pick your own strawberries)

Getting away from it all more fun in the Philippines

Poolside of Misibis Bay, just one of the premier island resorts in the Philippines (Read more here)

En Route Evening Classes More Fun in the Philippines-2317

121 Grille’s Quiz Night, where there already are a few foreigners who already join! (Read more here)


Want to create your own meme?  Check out the Meme-maker Site or A Bugged Life’s Guide.

Here are other links, addresses and hashtags you could use.  We got these from Our Awesome Planet.

Official WebsiteItsMoreFUNinthePhilippines.com

Official Twitter Accounts and Hashtags (Update your Tweetdeck):
#ItsMoreFUNinthePhilippines - Hashtag to promote the FUN in the Philippines to the world.
#1forFUN - Hashtag of our National Tourism Cheer
@DOT Philippines - Official DOT Twitter Account
@MonJQuotes - Official DOT Secretary Twitter Account (insights from the man himself)
@BBDOGuerrero - Official Twitter Account of David Guerrero, the genius behind the campaign.
@ItsMoreFUNinPH - Official Twitter Account of the Campaign.

Official Facebook PageIt’s More Fun in the Philippines

Official Font usedHarabara Font

Official Logos:
Download the official It’s More Fun in the Philippines logo.
Download the official battle cry: #1 for FUN logo.

See what else we’ve been up to! Join us on Facebook!

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10 Comments to “It’s Definitely More Fun in the Philippines!”

  1. michy says:

    I love the Panglao photo! :) I miss you guys, see you soon!

    • lynne says:

      I am absolutely in love with Bohol so that’s part of my favorites also. :D

      yeah, we haven’t seen you guys in a while. Hopefully we can join the next trip. :)

  2. Sumi says:

    Definitely liking the DOT’s new campaign. I don’t dig the slogan for what it is, but the way it’s being marketed is AWESOME and really FUN! :) Loving your contributions to #itsmorefuninthephilippines. Will make sure to post mine really soon ^^

  3. morefun says:

    We are launching Its More Fun Slogan Contest! http://morefuninthephilippines.ph/?p=24
    Promote Ph tourism! :)
    Win a free trip to Palawan!

  4. chyng says:

    wow, my favorites are the History Lessons and Dining Out. outstanding contribution to! =)

  5. [...] About En Route Of travel, food and people – the road to learning 06.14.2012 It’s More Fun in the Philippines – Davao Edition Categories: Voyager Author: lynne (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {return;} js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); By now you’ve seen so many versions of why it’s just more fun in the Philippines.  We’ve even made our own! [...]

  6. […] Taking shifts in the restaurant and mixing it with their other jobs, this is more than just a chore for them. It is a passion (and FUN!). […]

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